Grand Central Market Room

The rural commercial hub of Toowoomba, Queensland, is home to an increasingly sophisticated population who want access to the best bits of city life while retaining their town’s distinct rural character. 

The Grand Central Market Room offers them this on a plate. It celebrates the abundant local produce alongside global street food in a setting that’s a modern take on the classic market town.

We divided the space into three distinct zones – High Street containing stalls and fixed shop fronts, Market Square featuring the open air’ greengrocer and a laneway housing street-food style vendors.

Client

QIC

Location

Toowoomba, Australia

Status

Completed

Year

2017

Design team

Carolyn Solley, Kevin Lloyd, Madeleine Reyes, Andrew Currie

Photographer

Nicole England

The Market Room was part of an extension to Grand Central shopping centre aiming to capture the distinctive local community spirit.

We took styling cues from Toowoomba’s art-deco history, visible in the steel ceiling and portal patterning, to consolidate the brand’s identity.

The space features bronzed steelwork, natural solid timbers, bespoke timber furniture, stylised patterns and extensive greenery to distinguish the specialised vendors.

We designed a tenancy guide, with a kit of parts, to help vendors manage their displays, storage and transactional needs within a standard tenancy shell.

A theatrical mix of food offerings, together with a layering of design elements and materials come together to provide a unique rural experience.

Related

instagram

Two HASSELL projects have been shortlisted in the 2019 Eat Drink Design Awards. The Grand Central Market Room in Queensland, Australia, has made the Best Retail category, and Di Stasio Città, which had recently won Best Design in the @gourmettraveller Restaurant Awards, has been shortlisted in the Best Restaurant Design category. Good luck to all shortlisted. Photography by @nicoleengland and @peterbbennetts #awards #design #restaurant #Australia #eatdrinkdesign #eatdrinkdesignawards #distasiocitta #PWBranding

@hassell_studio

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