Hassell and Brickfields form strategic partnership

Hassell has formed a strategic partnership with research and place strategy firm Brickfields Consulting.

Brickfields Consulting is a team of consultants who have gained a reputation in the property sector as progressive advisors. They use robust proprietary qualitative and quantitative consumer research tools to deliver valuable insights early in the design and development process.

Hassell and Brickfields Consulting have worked with a number of common clients including AMP, Charter Hall, Dexus, Frasers Property, Grocon, Lendlease, and Mirvac. The two firms have collaborated on projects to deliver long-term return on investment by creating strategies that encourage users to visit, stay longer, and fully engage with places in the city.

Hassell Managing Director, Steve Coster said the partnership is exciting as it complements the firm’s already strong research, strategy and experience design capabilities.

“Formalising our close relationships with Brickfields Consulting recognises the value of our joint offering to clients – access to deep insights to help shape the design of places that unlock value for both clients and communities,” Steve said.

“This partnership strengthens the ecosystem of partners available to our clients and provides access to tested methodologies to help quantify the value of design,” he said.

Brickfields Consulting Research Director, David Grant said this opportunity will allow Brickfields Consulting to take part in the design of some of the world’s most complex and innovative buildings and places.

“This is an exciting opportunity for Brickfields Consulting to extend its reach outside Australia and grow as an international company and, most importantly, help create and shape places to reach their full potential,” David said.

Stockland Regional Manager, Adrian Allen said, as a partnership, the value Hassell Brickfields bring to a development is unquestionable.

“Working with them recently on Stockland’s Aura Town Centre Project was an excellent demonstration of how robust research and insight can facilitate the development of innovative and engaging design and delivery outcomes,” Adrian said.