Hassell and Place Intelligence align on big data for key projects
Hassell and urban analytics firm Place Intelligence have signed a strategic partnership to work closely together on the built environment.
Both firms have extensive experience in working on city shaping projects and share a deep interest in solving complex urban issues. This experience, coupled with proprietary processes to capture and analyse big data on place usage, is increasingly useful for government, developers and architects in better understanding their audience.
Ultimately this helps create people-focused places that are both liveable and loveable.
Hassell and Place Intelligence are supporting each other in the development of advanced urban analytics capability for use on a wide range of projects across a variety of sectors and regions. This capability will generate powerful insights to inform place-led investment and design in our cities.
Hassell CEO, Gerard Corcoran said the partnership is a perfect fit for the firm’s already strong research, strategy and experience design capabilities.
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“Place Intelligence offers unique first-to-market analytics capabilities that unlock value for both clients and communities,”
“It is a scalable early-stage technology business focused on the built environment, offering deep insights to help shape the design of places that create value for clients and communities internationally.
“This partnership adds Place Intelligence to our already strong, agile team of strategic partnerships and collaborators, making them available to our clients as part of our joint growth and expansion into big data analytics and city making, We are particularly interested in data analytics as a predictive tool” he said.
Place Intelligence CEO, Norion Ubechel said this opportunity will allow his firm to fast-track its goal of indexing major cities and built environment typologies across the globe.
