Alex Clarke-Groom

“I’ve learnt the power of a strong creative vision delivered via impeccable craft. My focus is working with the great people we have across all our studios to drive the brand forward.”

In the world of creative strategy and brand building, Alex plays a role that is both visionary and indispensable. As our Group Brand Director, he draws on over two decades of experience crafting campaigns that resonate, transform and endure. 

Based in our Melbourne studio, Alex works seamlessly across our global practice, ensuring that every project aligns with a unified creative vision.

What makes Alex’s contributions so critical isn’t just his résumé — though it’s impressive, featuring leadership roles at Clemenger BBDO and Selfwealth, and a career forged in UK advertising at agencies like Grey London. It’s his belief in the power of creativity paired with flawless execution. This philosophy has earned him Cannes Golden Lions and Effie Awards, the ultimate markers of both artistry and effectiveness in the industry.

Alex’s role is about more than campaigns. It’s about defining what a brand can become — and making that vision a reality, one impeccably crafted idea at a time.