HASSELL commitment to China
The long term commitment to China by HASSELL is recognised in a new report by the global management consultancy firm, the Boston Consulting Group.
HASSELL is one of 13 businesses profiled in the report, Imagining Australia in the Asian Century. All 13 "exemplify what it will take to claim an Asian future", according to Ross Love, BCG's Senior Partner and Managing Director.
"They are part of a vanguard of companies leading the way based on observable competitive advantages, understandable patterns of Asian needs and constant innovation of their customer proposition and business models," he wrote. "Above all, these companies share a vision of an interconnected future."
In 1991, HASSELL opened a Hong Kong studio by acquiring a local firm, EBC. We opened in Shanghai in 2003 and today employ over 250 people in Shanghai, Hong Kong, Shenzhen, Beijing and Chongquin. We have won projects in some 30 Chinese cities.
In its profile of HASSELL, the BCG report says: "HASSELL has maintained its commitment to Asia since the early 1990s. Where other designers switched their focus to the Middle East after the Asian downturn of the late 1990s, HASSELL stayed the course in Asia. Its enduring commitment to China has been fundamental to understanding and gaining the trust of its Chinese customers."
The report says Asian clients value "local specialisation in concert with regional advantage – the ability to specialise a product or service to meet local preferences while offering regional capability."
—Read more articles for September 2012
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