Chasing Kitsune - 2012 Australian Interior Design Award winner
We are proud to announce that two of our projects were successful at the 2012 Australian Interior Design Awards last Friday evening – Chasing Kitsune won the Installation Design Award while the George Patterson Y&R fitout was commended in the Workplace Design category. A total of eight HASSELL projects were shortlisted in this year's awards.
Chasing Kitsune redefined the food-truck phenomenon by creating a mobile pop-up restaurant that adapts to its landscape. It was created by young designers at HASSELL for the 2011 State of Design Festival, which was themed "design that moves." Based on the idea of the kitsune, a mythical fox in Japanese culture that shape-shifts and only reveals its true form in shadow or reflection, the truck operated at night at locations that were revealed via social media. The design was simple and calculated, evoking the principles of Japanese design and concentrating on the craftsmanship rather than a palette of materials. The fitout was designed to be removed from the rental truck and re-inserted into another truck, to be sold as a complete mobile restaurant with its own branding and identity.
As part of their decision, the IDA jury noted that, "HASSELL's awarded project is a mysterious and adventurous approach to "pop-up" food retailing. It responds to the nature of contemporary life; it is experiential, social and temporary. Chasing Kitsune is a "shape-shifter" that can locate itself in, and transform, any space. A generic truck arrives and its content overflows to provide a beautifully crafted place and experience."
The Australian Interior Design Awards recognise and celebrate interior design excellence via an industry-based program, which is backed by the Design Institute of Australia, the professional body representing Australian designers.
—Read more articles for April 2012
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