新闻 / 2017年4月20日
2016年11月10日
HASSELL与FreeState合并

HASSELLFreeState合并,提供世界领先的用户体验设计

HASSELL近期已与伦敦企业FreeState合并,旨在为客户提供更强大的服务。FreeState由Adam Scott、Ben Johnson和Charlotte Boyens创立,是一家屡获殊荣的用户体验设计公司。

此次合并立即生效,将汇聚两家企业的集体创造力、知识和资源储备,以造福其客户。

FreeState总部设在伦敦,业务范围遍及全球,其合作伙伴包括国际最知名的品牌如索尼、诺基亚和维珍航空,以及世界一流的地产开发商,如Brookfield地产公司和Exemplar公司。他们以用户为本进行故事创作,是设计品牌历程以及全方位体验方面的专家,致力于在人与品牌之间、人与人之间、人与场所之间打造更有价值的终端产品。“

在过去20年里,我们真切地看到向体验时代的转变。也就是说,人们越来越注重‘事物’所能带来的 ‘体验’的价值,并对这些体验保有很高期待,”FreeState创意总监Adam Scott谈道,他引用了近期由Harris集团进行的一项调查,该调查发现,千禧年一代有72%的人更愿意花钱在体验上,而非有形的实物上。

“这意味着品牌——和场所——的生存和淘汰取决于是否善于创造吸引力、鼓励参与、打造归属感,”他解释道。

HASSELL执行董事Rob Backhouse谈到,此次合并是对这一颠覆性市场变化的响应,超越传统建筑设计服务的界限,拓展HASSELL的服务范围,通过新型、创新的方式为客户和终端用户创造价值。

“全球化、快速城市化和快速变革的技术都从根本上改变着我们的生活、学习、工作和娱乐方式。我们的客户和城市每天都在捕获这些新变化——理解并针对这些‘人性化因素’进行设计已经变得越来越重要。”Rob表示。

“我们共同的愿景是设计世界上最优秀的场所——人们喜爱的场所。此次合并为我们的实践增加了一个新的维度——市场领先的用户体验设计能力——这将成为客户及我们自身的一项宝贵竞争优势,” Rob Backhouse谈道。

Adam Scott也认同这一观点。“我们的所有工作都从人出发——想象他们理想中的旅程是什么样的,以此作为打造他们理想的未来环境的依据。”

“因此相对传统的设计过程,我们能与客户更早地携手界定个体用户的体验之旅,逐个描绘出各个时刻的理想场所体验,打造鼓励参与、富有意义和令人难忘的体验、活动、建筑和场所。

“这一过程能以全新的方式十分有力地将品牌、场所与目标受众连接起来——无论是客户、通勤者、员工、学生或公众成员,最终将普通的日常场所转变为卓越的体验,”他还说道。

HASSELL与FreeState已就客户项目开展合作,Arup已邀请我们参与其澳大利亚地区的办公空间策略工作。

“Arup邀请HASSELL开发我们的区域办公空间策略,并已在各个办公地点推行。作为墨尔本地区策略的一部分,我们积极邀请客户以及员工参与设计过程。我们希望该策略能真正展现,与Arup合作以及在Arup全新办公场所工作的绝佳体验。”Arup建筑董事与办公室领导Joseph Correnza博士谈道。

“我们了解FreeState过去的工作,该公司与HASSELL的合并令我们能够采用不同的方式来设计全新的办公空间。我们站在客户的立场,理解他们的体验,及该体验对我们企业业务的影响。这又随之帮助HASSELL设计团队为我们打造出最具创新和吸引力的体验式办公场所。在我们看来,合并是一件好事,因为合并为Arup、我们的员工和客户带来最好的结果,”他表示。

FreeState将继续在其原有名称及管理人员领导下运营,但将作为HASSELL的一部分,分享人才、知识和项目。

进一步了解FreeState及其客户。

阅读更多2016年11月份新闻

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