新闻 / 2013年6月20日
2012年9月17日
HASSELL ——志在中国

HASSELL长期致力于中国市场的发展,近日在全球性管理咨询公司波士顿咨询公司的一份报告中对此进行了报道。在该公司名为“亚洲新世纪的澳大利亚形象”的报告中介绍了包括HASSELL在内的13家企业。这13家企业“代表了掌握亚洲市场的未来所需的品质”波士顿咨询公司高级合伙人与经理Ross Love表示。 “他们是企业的先锋,以显著的优势、易于理解的亚洲需求服务模式和在客户主张与商业模式方面的持续创新,引领着行业发展道路”他写道。“最重要的是,这些企业都拥有一种对互联未来的远见。” 1991年,HASSELL通过收购一家当地企业EBC,开设了香港工作室。我们于2003年开设上海工作室,如今在上海、香港、深圳、北京和重庆共有250名员工。我们赢得的项目遍布中国30个城市。在该报告对HASSELL的介绍中提到:“HASSELL从上世纪九十年代早期就开始致力于亚洲市场的业务。上世纪九十年代晚期亚洲金融危机中,当其他设计企业将焦点转向中东市场的同时,HASSELL坚守着在亚洲的发展。公司对中国市场的持久努力从根本上帮助公司理解中国客户并赢得其信任。”。报告称亚洲客户看重“与地区优势相一致的本地专业化——对一种产品或服务的专长,满足本地喜好的同时具备地区业务能力。”

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